Brand clarity session
It’s an immense pleasure and privilege to be working with you. I look forward to being part of the process of creating magic for your brand.
During BRAND CLARITY SESSION we craft a visual representation of a brand you dream to have, a brand you aspire to be known as. The answers we get will inform our choices of locations, light, composition, posing, editing style and even props we plan to include. We are creating a feeling, through the look.
Grab a sheet of paper and a pen, make yourself your favourite cup of tea, take a deep breath and be guided by your intuition. Have fun with it!
How does your brand need to feel ?
TASK: make a list as long as you desire, but in the end we will aim for 3-5 strong unique brand descriptions.
TIP: What your brand IS NOT for sure is equally important to what it IS.
gentle, cutting edge, practical, elegant, natural, man-made, industrial, playful, serious, romantic, realistic, traditional, modern, bright, moody, quiet, flamboyant, bubbly, affordable, luxurious, casual, formal, earthy, ethereal, structured, flowing, fiery, graceful, calm, colourful, vibrant, neutral, muted, sensory, scientific, warm, cool, logical, magical, quiet, outspoken, self assured, stillness, movement, to the point, imaginative, storyteller, flowing, dynamic with a punch, exciting, soulful, botanical, inspiring, artisan, rustic, disciplined, extravagant, creative, dramatic, grounded, high end, opulent, unfussy, organic, soothing, expressive, sociable, timeless, energetic, market leader, historic, community, campaigner, intuitive, open, unusual, understated, subtle, intense, glamorous, theatrical, efficient, chic, misty, dreamy, forward-thinking, contemporary
What are your brand’s main values?
(if you haven’t established that yet, below is an example list of values to start you thinking/feeling into this process)
Who is your audience?
What sets you apart from other businesses delivering the same service /product?
Values to explore:
Accountability, Achievement, Adaptability, Adventure, Altruism, Ambition, Authenticity, Balance, Beauty, Being the best, Belonging, Career, Caring, Collaboration, Commitment, Community, Compassion, Competence, Confidence, Connection, Contentment, Contribution, Cooperation, Courage, Creativity, Curiosity, Dignity, Diversity, Environment, Efficiency, Equality, Ethics, Excellence, Fairness, Faith, Family, Financial stability, Forgiveness, Freedom, Friendship, Fun, Future generations, Generosity, Giving back, Grace, Gratitude, Growth, Harmony, Health, Home, Honesty, Hope, Humility, Humour, Inclusion, Independence, Initiative, Integrity, Intuition, Job security, Joy, Justice, Kindness, Knowledge, Leadership, Learning, Legacy, Leisure, Love, Loyalty, Making a difference, Nature, Openness, Optimism, Order, Parenting, Patience, Patriotism, Peace, Perseverance, Personal fulfilment, Power, Pride, Recognition, Reliability, Resourcefulness, Respect, Responsibility, Risk-taking, Safety, Security, Self-discipline, Self-expression, Self-respect, Serenity, Service, Simplicity, Spirituality, Sportsmanship, Success, Teamwork, Thrift, Time, Tradition, Travel, Trust, Truth, Understanding, Uniqueness, Usefulness, Vision, Vulnerability, Wealth, Well-being, Wholeheartedness, Wisdom
About me and my brand
In over 13 years of experience in working as a portrait and brand photographer, I have gained knowledge and developed an instinct that allows me to create a wealth of photographs for your business, that are not only beautiful, have depth and meaning, but are also a commercial asset.
My brand’s descriptive words are: natural, casual, calm, warm and my highest value in life and business is wellbeing.
Karolina
