As a personal branding photographer I can ensure you that this type of photography is more than pretty pictures on your website and facebook page! It is a visual message you send every time someone looks. Pictures you use should illustrate your values and the personality of your business. It should give your potential clients an idea of what it is like to work with you and who you are, not just what you look like.
Here are some quick ideas what to do and what to avoid when using photographs for your business:
DO: be consistent, distinctive, authentic, easy to recognise and remember, in line with your values and brand, use the same or similar profile picture across all platforms, for your photos wear something that makes you feel and look good, have photos of props or products you work with, use different photos on different website pages and blog posts, use good quality photos.
DON’T: use generic stock, low quality, selfies (pouting or not, selfies are good for your instagram but not for your professional page), outdated (have you changed hair style? lost weight? changed profession?), send a confusing message about who you are and what you do (if you love high heels and work from your city office, don’t do a barefoot sunset photo shoot in nature setting), don’t use your fancy logo instead of your profile picture if you are a personal brand- people want to work with people.