Category Archives: personal branding

My own headshots

Portraits, headshots, photos. I take them for other people and I love doing it. Connecting with others on a deeper level (as it usually happens during photoshoot) feeds my energy and keeps me happy.

When I get a feedback like this, I tear up:

“Wow! I’ve only managed to have a quick look at them on my phone but even at that I’m thinking there is more than one to choose from!!! This is amazing as I usually struggle to find even one that I can live with let alone like!!! Thank you so much Karolina, you are an absolute miracle worker! I have NEVER been spoilt for choice for photos before. You really are a miracle worker. ” ~ Jen 


“Aww wow, I’m so super chuffed how they turned out. I usually hate my profile but I think those ones are actually my favs. Thank you for this little confidence boost .” ~ Chrissie

I tell every business owner that they can’t hide behind logo. We know that people buy from people. Guess what was in my facebook page profile space? MY LOGO!

I tried to find a photographer in the past but no one would mirror my energy (it sounds woo-woo but it’s REAL). Recently I was blessed to have been put in touch with a local photographer who I clicked with. And it was a woman (important for me, in my head only another woman would appreciate how I felt about having photos taken and about my nose). We scheduled a date to take headshots for each other.

Here is my post from before shoot:

“a brain dump from a self employed mother:

  • I need to dye my hair before Thursday to get my headshots done. My husband pointed out: “You have a lot of grey hair.”   A**
  • I need to decide what to wear for my headshots: it needs to be professional enough but still relaxed, friendly and approachable. I hate shopping. I have nothing to wear.
  • I am taking headshots of a photographer on Thursday as well. She is great. I feel like shit/not good enough/ bluffing. She took photos of Keira Knightley in the past. You get me here I hope.
  • What do I wear for my headshots!? oh, I said it already.”

Guess what. I didn’t go shopping, I didn’t dye my hair. I didn’t make it a priority and so it didn’t happen.

I wore a blouse I got from local charity shop at £5 and my favourite jacket. My hair is grey at the top, brown in the middle, copper at the bottom. And you know what? I freaking LOVE my headshots! I also love headshots I took for the other photographer. We had fun and we looked weird doing it.

It was a great lesson too!

  1. You MUST like the person who photographs you. If you don’t like me, don’t book me please.
  2. I photographed the most beautiful, young, slim girls in the past. They all complained about something in them! There is always gonna be something, so let’s just do it!
  3. I was going to loose 10 pounds in one week, from the time we scheduled the shoot until the shoot took place. To my surprise the loosing weight didn’t happen.  I LOVE my headshots anyway!
  4. Light is so important! The location we found wasn’t impressive at first sight, but we could see that LIGHT. In the past I was sometimes in a  position to shoot in a place with light that was less than perfect because it was convenient for my models. The results weren’t optimal and I would feel disappointed. I won’t compromise on it anymore. 
  5. Serving someone from the same industry is not easy, the comparison curse kicked in, made me doubt myself.
  6. I discovered that I don’t own a mascara. I guess it smudges the viewfinder and I live with the camera in my hand, so it makes sense.
  7. The little confidence boost from liking your own photos is not so little! I’m loving it! I want to share my headshots, write some blog posts, get some loving attention on social media.

female photographer sitting with her camera

Would you like to have an amazing set of portraits for your business? Then let’s talk!

Glasses on or off for headshots

Should you wear glasses or not for your head shots? Let me answer this for you.

If you only wear your glasses sometimes, it’s best to take them off for your head shots.

If you never take your glasses off then keep them on. Most glasses have non reflective filters on and they won’t cause any trouble.

What are you glasses like? place yourself near window and look towards window light and ask some to look at your glasses. Are they seeing your eyes clearly? or are they seeing view reflected in your glasses? You might also ask someone to take a simple photo of you with mobile telephone and check this yourself. Now you can decide for yourself.

If glasses get a lot of reflection, it takes some time to find best angle to minimise this effect as this will cause your eyes to not be seen very clearly in the photo.

To summarize: 1) take your glasses off if you can, 2) it’s OK to  wear non reflective glasses, 3) if your glasses get a lot of reflection but you want to wear them-be patient while we look for the best angle.





Personal branding photographer gives tips on do’s and don’ts

As a personal branding photographer I can ensure you that this type of photography is more than pretty pictures on your website and facebook page! It is a visual message you send every time someone looks. Pictures you use should illustrate your values and the personality of your business. It should give your potential clients an idea of what it is like to work with you and who you are, not just what you look like.

Here are some quick ideas what to do and what to avoid when using photographs for your business:

DO: be consistent, distinctive, authentic, easy to recognise and remember, in line with your values and brand, use the same or similar profile picture across all platforms, for your photos wear something that makes you feel and look good, have photos of props or products you work with, use different photos on different website pages and blog posts, use good quality photos.

DON’T: use generic stock, low quality, selfies (pouting or not, selfies are good for your instagram but not for your professional page), outdated (have you changed hair style? lost weight? changed profession?), send a confusing message about who you are and what you do (if you love high heels and work from your  city office, don’t do a barefoot sunset photo shoot in nature setting), don’t use your fancy logo instead of your profile picture if you are a personal brand- people want to work with people.

Let’s talk!!